Sip-through coffee lid
The 'SUPRlid' for Retail inMotion enhances the coffee drinking experience on a plane. Fresh ground coffee can be used, which is filtered through an innovative mesh in the lid. A raised lip gives the feel of a cup; instead of drinking through a small hole, the coffee filters into a 'well' area from where it can be sipped. Boxclever designed multiple iterations of the lid from ideas developed by Retail inMotion to arrive at the final solution. Patent Pending and registered design applies to the lid.